TikTok has become a global phenomenon, with millions of users creating and sharing short-form videos on the platform.
As the app continues to evolve, TikTok has started 2023 by introducing new brand features to enhance the user experience and keep its audience engaged.
This article will announce the top new features that will make TikTok even more exciting and user-friendly.
+ 4 Top new features of TikTok in 2023
If you use TikTok and want to keep up with its new features, this section is for you. Here are these:
1. Sleep reminder
Sleep reminder is the first practical new feature to make TikTok most used.
Since TikTok users are primarily teenagers and cannot better focus on their lessons, TikTok has been criticized for being distracting.
Based on this, TikTok is experimenting with a new function called the “sleep reminder feature.”
This feature is aimed at individuals who tend to lose track of time while scrolling on TikTok and go to bed later than intended.
The platform has already implemented screen tools such as scheduling screen time breaks and providing a screen time dashboard.
The sleep reminder feature on TikTok will alert users when it’s time to go to bed and allow them to mute notifications from TikTok during the recommended seven hours of sleep.
TikTok is currently testing this feature with a small group of users, and more information will be revealed soon.
read more: How to Share Instagram Reel to TikTok?
2. Scrubbing Thumbnails
Another new feature TikTok launched in 2023 is scrubbing thumbnails on its videos. With the help of this feature, users can locate a specific part of the video without waiting for the whole video plays.
For quite some time now, TikTok has allowed users to fast forward or rewind long videos, which has significantly improved.
However, the platform is now enhancing the user experience further by introducing visual cues that allow users to skip to specific parts of the video they want to see, eliminating the need for guessing, which saves users’ time and if they don’t satisfy with the video, they can decide not to watch the entire the video.
3. Partnership with IMDb
If you are an avid TikTok user, you will be excited about this new 2023 feature on TikTok. Users who love watching movies or TV shows will have access to these on the TikTok app as a partnership between TikTok and IMDb platforms is created.
In videos, users can tag movies and TV shows, directing them to an in-app page containing relevant information from IMDb, related TikTok to watch, and an option to save them to their favorites tab.
Presently, this feature is only accessible to users located in the US and the UK, but it is expected to become available worldwide soon. Keep an eye out for more news about this thrilling new addition.
4. “For You Page” Curation Revealed
Are you looking for a new feature of TikTok in 2023? This one is one of the bangs launched by the TikTok app. TikTok, like Instagram apps, uses a particular algorithm to suggest videos.
Users of TikTok can now discover the reason why a particular video appeared in their feed thanks to a brand-new feature.
Using “For You Page” Curation Revealed 2023 new feature on TikTok is as follows:
- Check out the “For You Page” section on TikTok.
- Click the “Share” button.
- Select “Why this video” from the menu.
- This will demonstrate why TikTok suggested the video to you.
TikTok claims that its recommendations are according to the technical model. An overview is provided below:
- Accounts that you follow or those that are recommended.
- Those videos are widely viewed.
- Recently published content in your area.
- Interactions between users, including watching, commenting, liking, sharing, and searching content.
What is the usage of this new feature on TikTok?
Since users on TikTok make an effort to boost their brand and business, with the help of this feature, they will be aware of what type of videos are, for example, more beloved in their region. As a result, they can focus on producing the right content for TikTok.
Overall, each of these new features on TikTok in 2023 aims to improve the platform and make the users more engaged in using TikTok and, on the other hand, help users progress in developing their business and content that they are going to create for the next time.
Final words
TikTok, one of the most popular social media platforms, is trying to maintain its popularity among users despite the intense competition from other platforms. To achieve this goal, TikTok has introduced several new features in 2023, which are certainly not the last.
These features promise to provide users with a more enjoyable experience using the TikTok app.
To stay on top of the TikTok app, it’s crucial to keep up with the latest news about its new features and engage with them actively.
Be sure to regularly check out our news about the TikTok app in 2023 to keep pace with the competition among TikTok users.
If you have any questions about this field, please get in touch with us in the comment section.