TikTok is a well-liked online networking service that permits users to produce and distribute short video clips.
To make the most of the platform, content creators need to understand their performance on the app and make data-driven decisions to improve their content.
TikTok provides analytics tools that enable users to track their performance and gain insights into their audience and content.
These analytics tools include metrics such as views, engagement rate, follower growth, and audience demographics.
By analyzing these metrics, content creators can identify what works and does not and adjust their content strategy accordingly.
Using TikTok analytics can help content creators increase their reach, engagement, and follower base, ultimately leading to tremendous success on the platform.
Reading this article can help all TikTok lovers to learn how to track their performance and improve their content.
So, if you are one of the TikTok users, we invite you to start by learning how to use it!
Why use TikTok analytics to improve content strategy?
Tracking your performance and improving your content is crucial for success on any social media platform, including TikTok. So, with TikTok’s vast user base, competition for attention is fierce, and it’s essential to do this.
To this improvement, we prepared some tips and steps that we want to present to you to continue:
The first step to tracking your performance in TikTok is to access TikTok Analytics.
To do this, you need to have a TikTok Pro account, which is free and easy to set up. Once you have a Pro account, you can access your Analytics dashboard by clicking on the “Me” icon, then “Settings and Privacy,” and finally “Analytics.”
TikTok Analytics provides you with a wealth of data to help you track your performance and content.
You can track the number of views, likes, comments, shares, and even audience demographics.
These insights can help you understand which videos are performing well, which ones need improvement, and which topics your audience is most interested in.
To improve your content on TikTok, you need to analyze the data from TikTok Analytics and identify trends and patterns.
This data can inform your content creation strategy, leading to better performance and engagement.
For example, if your audience engages more with videos that use specific hashtags, you can include those hashtags in your future posts.
Experimentation is also essential to improve your content. Try different video types, hashtags, captions, and posting times to see what resonates best with your audience.
Moreover, TikTok analytics provides creators with audience demographic data, including age, gender, and location. This helps content creators understand their audience’s interests and preferences, leading to better content creation and higher engagement rates.
Do not be afraid to take risks and try new things to keep your content fresh and engaging.
Lastly, tracking TikTok analytics helps creators measure their content strategy’s effectiveness.
Analyzing your data lets you identify your content’s trends, patterns, and gaps, leading to better optimization.
Consequently, you must evaluate your account regularly if you are a content creator and TikTok user.
We strongly recommend that you learn carefully how to track your performance and improve your content with TikTok analytics to promote your performance and engagement!
You learn some critical data and understand that you should have a pro account to track your performance in TikTok by analytics tool.
In the next part, we want to educate on setting up a Pro Account on TikTok.
read more: TikTok Shop link not showing; Reasons & Solutions
Creating a Pro Account on TikTok; + 5 easy steps
Setting up a Pro Account is fast and straightforward, and it unlocks a plethora of data and information that will help you better interact with your TikTok audience.
You can examine statistics such as friend insight, track views and interaction, and more once you have at least 100 followers.
- Step 1: Navigate to your personal page’s Privacy and Preferences section.
- Step 2: Click the “Edit My Account” link.
- Step 3: Select “Switch to Premium Membership.”
- Step 4: Decide whether you want to be a “Creator” or a “Business.”
- Step 5: Select a business.
How to View TikTok Statistics and Data? (+ 5 Steps)
As we said in the previous part, you must switch to a Pro account to view your TikTok statistics and data and educate the steps entirely to you.
Unfortunately, ordinary users need access to TikTok’s statistics area. You should move now if you’re promoting a business and still using a standard account.
Follow these simple procedures to gain access to TikTok metrics and statistics:
- Go to your profile page and select the three horizontal lines in the top right-hand area. This will take you to your settings page.
- Navigate to the “Manage My Account” tab.
- “Switch to Business Account” should be clicked or tapped.
- Follow the steps and select the best type for your content.
- Validate your email address to complete the update. If you can’t access your inbox now, select “Use phone” to receive an SMS message instead.
Ok, everything is successfully done!
Now you need to use this tool on your device after gain access, so to continue, we will teach you how to use the TikTok analytics tool on mobile and Pc:
Using TikTok analytics tool on MOBILE & PC
1.On mobile
- Navigate to your TikTok page.
- In the top right-hand area, tap on the three horizontal lines.
- Press on “Creator tools” on the next page.
- The “Analytics” portion will be visible. Tap to view your metrics and statistics.
2.On desktop
- Look over your TikTok page.
- You should see a tiny pop-up window appear.
- Choose “Browse Statistics” from the menu.
In the end, we are confident that you get all the information about how to track performance and improve the content on TikTok; we have decided to talk about four types of data in your TikTok analytics: account overview, content insights, follower insights, and live overview.
+ 3 types of data in your TikTok analytics every user should know
1.Analytics Profile Details
You can monitor your video and profile views, as well as your follower total, in this section of the TikTok analytics tool. You can examine statistics for the last seven or 28 days here.
If you want to see how often your TikTok videos were watched in the specified period, you can do so at the top of the overview tab.
It will show the total amount of followers for the same period. This section is critical in determining sudden traffic development due to a particular video upload.
You can see, for example, that your video upload from last Friday resulted in a rise in followers for that day. This provides crucial information about the engagement of your material and the sort of film you should create.
2.Content Analytics
You can monitor your video performance in this part of the TikTok analytics tool. You’ll learn which content is the most engaging or popular.
To create the popular and engaging videos on TikTok read: Tips for creating TikTok videos that engage & inform your audience.
Be aware that statistics for newly uploaded content – over the last seven days – will only be available in the “Video Views” section.
The “Trending Videos” section shows data for videos uploaded more than seven days ago.
When you press on a video in the “Video Views” or “Trending Videos” sections, you’ll see information like the number of shares, average time spent viewing the video, traffic source type, and more.
3.Follower Notes
You can discover more about your followers’ demographics and gender in this section of the TikTok analytics tool. You can see how many fans you acquired (or lost) in the previous week.
You can view the gender spread of your followers in the “Gender” area. A “Top territories” chart displays the top five nations where people interact with your material.
The “Follower Activity” part is another, if not the most helpful, component of the “Followers” page. You can monitor your followers’ behaviour by hour and day.
These measurements are critical in determining when to publish future material to maximize engagement.
There are lots of factors that can help users to track their performance and improve their content by utilizing TikTok analytics.
Conclusion
If you are a content creator on TikTok, you must understand how to track your performance and improve your content by utilizing TikTok analytics.
Tracking your performance is a continuous process that involves experimenting with different content, analyzing your data, and making data-driven decisions to improve your performance and stand out on the platform.
By tracking TikTok analytics, creators can monitor their performance, understand their audience, and optimize their content strategy to increase engagement and improve their content.
Understanding TikTok analytics is critical for content creators who want to succeed on the platform and create engaging and relevant content that resonates with their audience.
If you had a great and valuable experience using TikTok Analytics, do not hesitate to share it with us!