TikTok is known for its short-form videos that are easy to consume and highly engaging.
However, with the introduction of its new ‘Series’ feature, TikTok is looking to expand its horizons beyond just viral content.
The feature allows creators to put their content behind a paywall, providing them with an opportunity to monetize their work.
This move has sparked debate among users, with some applauding the move as a way for creators to earn a living, while others criticize the platform for limiting access to content.
In this essay, we will explore the implications of TikTok’s new ‘Series’ feature lets creators pit content behind a paywall, and what it means for the future of social media.
If you are a TikTok creator, keep with us to teach you how to use this fantastic feature.
How to put TikTok videos on “series”?
To put TikTok videos on the “Series” feature, follow these step-by-step instructions:
- Open the TikTok app on your mobile device.
- Tap on your profile picture in the bottom right-hand corner of the screen.
- Tap the “+” icon to create a new video.
- Record or upload the video you want to include in your “Series.”
- Once you have finished recording or uploading the video, tap on “Next.”
- Select the “Series” option from the list of post types.
- Add a title and description for your “Series.”
Read more: Tips for creating TikTok videos that engage & inform your audience.
+ 4 Important tips for creating the “Series” feature on TikTok
The title should be clear and descriptive, and the description should provide additional information about the content users will receive when they purchase your Series” on TikTok.
- Choose the price you want to charge for your “Series.” You can set your “Series” to be free or charge a fee for users to access it.
- Add your video to your “Series.” You can add up to 10 videos to a “Series,” but you must add at least two videos to publish.
- Review your “Series” to ensure everything looks correct, then publish it.
- Users can then purchase your “Series” by tapping on the button provided, and they will gain access to all the videos in your “Series.”
You may quickly develop and publish a “Series” on TikTok by following these instructions, providing your audience access to excellent content and possibly earning more money.
The benefits & drawbacks of putting content behind a paywall on TikTok
Putting content behind a paywall can have both advantages and disadvantages, and TikTok’s new ‘Series’ feature is no exception
·Benefits
If we want to talk about TikTok’s new ‘Series’ feature advantages, the paywall allows creators to monetize their work, which can be a significant benefit.
For creators who put a lot of time and effort into their content, earning a living from it can be gratifying.
The paywall can also create a sense of exclusivity and value for subscribers, who may feel like they are getting access to something that others cannot.
·Drawbacks
One of the main concerns is that it limits access to content, which can be a turnoff for some users.
Many people use TikTok to discover new content and creators; if they have to pay to access that content, they may be less likely to engage with it.
In addition, the paywall can create a sense of elitism, with only those who can afford to pay to be able to access certain content.
This can create a divide between creators and their audiences, harming the overall community and being TikTok’s new ‘Series’ feature disadvantage.
The Impact of ‘Series’ on user privacy & Data Security
Although TikTok’s new “series” feature lets creators put content behind a paywall, the launch of this feature raises concerns over user privacy and data security.
With the introduction of the paywall, users must enter their payment information to access exclusive content.
This raises questions about how TikTok will handle user data and what kind of information they will collect and store.
Furthermore, creators who use the ‘Series’ feature on TikTok will have access to their subscribers’ personal information, such as their names and email addresses.
This could lead to the misuse of user data, mainly if creators use this information for advertising or other commercial purposes.
Moreover, there is the risk of fraudulent activity, as users’ payment information is stored on the app.
TikTok must ensure robust security measures to prevent fraud and protect users’ financial information.
The economics of TikTok’s ‘Series’ feature
TikTok’s ‘Series’ feature has significant economic implications for both the creators and the platform.
By putting their content behind a paywall, creators can earn revenue directly from their audience rather than relying solely on advertising revenue.
This creates a new revenue stream for creators, who can earn more money by offering exclusive content to their subscribers.
Additionally, TikTok benefits from this feature as it will receive a percentage of the creators’ revenue.
The paywall also creates an opportunity for creators to establish a more stable income stream, which can be especially beneficial for those who rely on TikTok as their primary source of income.
This can also incentivize creators to invest more time and resources into their content, leading to higher-quality content and increased viewer engagement.
However, the economics of TikTok’s ‘Series’ feature has potential drawbacks.
As we mentioned, some creators may see a decrease in engagement and followers if they put their content behind a paywall, as viewers may be less likely to pay for exclusive content.
In addition, the paywall may create a divide between creators who can monetize their content and those who are not, which could impact the overall community on the platform.
Who can gain money from the TikTok series feature (users eligibility)
Users must meet specific eligibility criteria to earn cash through TikTok’s “Series” feature.
These criteria can be broadly categorized into two categories: account eligibility and content eligibility.
·Account Eligibility
This refers to users’ requirements to have a TikTok Creator account.
As mentioned earlier, users must have at least 100,000 followers to be eligible for a Creator account.
Additionally, users must be at least 18 years old and live in a country where TikTok offers the “Series” feature.
These requirements ensure that only established creators with a significant following can access the “Series” feature.
·Content Eligibility
Content eligibility is the type of content that can be monetized through the “Series” feature on TikTok.
TikTok prohibits monetization of content that is sexually suggestive, violent or promotes hate speech or illegal activities.
Moreover, content already monetized through other means, such as brand partnerships or sponsorships, cannot be monetized through the “Series” feature.
Summarily
TikTok’s new “Series” feature allows creators to monetize their content and earn money from their followers.
The success of the TikTok “Series” feature will depend on how creators and users utilize it.
Creators must produce high-quality, engaging content that justifies the paywall, while users must be willing to pay for the content.
Further and even more importantly, though, TikTok must address concerns around user privacy and data security to ensure the long-term success of the feature.
Are paywalls justified for exclusive content, or does it limit the accessibility of content to specific users? What are the potential risks and benefits of monetizing content on TikTok?
By reflecting on these questions, audiences can contribute to a broader discussion about the future of content monetization on social media platforms, specially TikTok.
Now let’s see what your idea about this topic is. Do you have any experience in this case?
read more: Why is TikTok Showing the Same Videos?